[Publicity2-list] You own more intellectual property than you may think. Recognize and protect it.

"IP" isn't just for Social Media billionaires. You have it, too: Web sites, client lists, trade secrets, reputation. Learn how to protect—and build upon—these things with the book THE VALUE OF A GOOD IDEA: Protecting Intellectual Property in an Information Economy.

 

 

Click here to get THE VALUE OF A GOOD IDEA for the best price available anywhere: $14.95 for one copy (that's more than 40 percent off retail); or $5.95 per copy when you buy a carton of 18. Use the book yourself—or buy a carton and give copies to clients and friends.

 

The book has been a category bestseller on the Kindle ebook platform. And you can read excerpts at GoogleBooks.

 

Here's what one amazon.com reviewer wrote about THE VALUE OF A GOOD IDEA:

This is an amazing book. I've bought and read dozens of books on IP issues: copyrights, trademarks, trade secrets, customer lists, etc. I'd never found one book that dealt with everything until one of my clients suggested this one. It's long but thorough. It's written in plain English. And it's especially good on trade secrets, proprietary information and things like customer lists.

 

Specifically, the book includes chapters that discuss:

·          copyright infringement

·          enforcing copyrights and discouraging their abuse

·          trademarks and trade dress

·         infringement versus trademark dilution

·          "fair use" of copyrighted material or trademarks

·          how patents differ from copyrights and trademarks

·          what constitutes a trade secret

·          how the business concept of "branding" fits in intellectual property law

·          how rights to privacy and publicity can affect intellectual property

·          how the explosion of internet Web sites have put pressure on intellectual property law

·          how damage to reputation works

·          how "metatags" and other Internet ID tools work

 

According to Silver Lake publisher James Walsh:

Historically, intellectual property was a very abstract and academic area of the law But the move to online commerce and the growing importance of brand identity and value are making an essential part of business. So you have a stew of conflicts involving everyone from aggressive entrepreneurs to tweedy professors. Another important issue is the notion of fair use on the internet. Some online entrepreneurs believe they can copy anything they find online and use it on their sites. They throw the phrase fair use around as if it negates any copyright or trademark claim. This isn't so. Fair use has very specific applications.

 

THE VALUE OF A GOOD IDEA bridges the gap between the practical business and abstract academic worlds.

 

Click here to get THE VALUE OF A GOOD IDEA for the best price available anywhere: $14.95 for one copy (that's more than 40 percent off retail); or $5.95 per copy when you buy a carton of 18. Use the book yourself—or buy a carton and give copies to clients and prospects.

 

THE VALUE OF A GOOD IDEA: Protecting Intellectual Property in an Information Economy

The Silver Lake Editors

Trade paperback, 8" x 10". 436 pages

ISBN: 1-56343-745-7

Retail price: $24.95

This offer: $14.95 each

This offer, carton of 18: $107.10 ($5.95 each)

 

 

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